About Initiate

Initiate Consulting exists to help executives and their teams develop and sustain an intentional focus on evolving as leaders, to align with the changing needs of their organizations.

Initiate offers a unique blend of capabilities and attributes. President and Founder Joanie Rufo spent 15 years in fast-growth corporate environments of all sizes before creating Initiate in 2007. Her prior professional experience has given her the ability to quickly grasp clients’ business environments and ensure that leadership and development efforts work in tandem with organizational goals.

Company Highlights

  • Founded in 2007 and run consecutively since;
  • Experienced across a broad spectrum of industries; and
  • Demonstrated ability to assess and understand client needs.
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