Founder Biography

Joanie Rufo is a Certified Leadership Coach with nearly 25 years of experience helping leaders be more purposeful and effective.

Joanie blends inherent ability and professional experience to coach executives through a critical path of analysis, decisions and insight. She asks the questions that bring fundamental gaps or roadblocks to the surface, and facilitates people’s ability to address those issues. Clients see new possibilities, act in new ways and see new results.

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Joanie’s Thoughts on Working with Leaders

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